$ cat /home/crystalo/wp-config.php Crystal Oicle Creative » YWCA

At Foundry Communications, I designed a promotional campaign for southern Alberta highlighting the YMCA’s programs for women dealing with family violence and poverty issues. The campaign included fold out poster-like inserts informing readers about issues faced and services provided, and included a fold out donor report. We used positive, uplifting imagery that focused on change, along with large, confident headlines and personal stories to inspire hope and emotion. The campaign grew online, with website banners in the same brand featured on women-focused sites.





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